Tag Archives: Web 2.0

Grow Your Business Organically

A lot of SEO companies market how they will promote your business online using Internet marketing and online advertising techniques, but Watershawl noticed a gap between where promotion stops and business begins and so we used social media management to not just promote your business, but grow your business.

Digital Marketing Strategy

We’ll work with you to create a comprehensive strategy to marry your business brand, vision, values, products, and services with traditional outdoor, radio, TV, and yellow page advertising alongside social networking and social spaces like Facebook, Twitter, Youtube and other technologies like apps for the iPhone and Android phones.

SEO is Not Enough – Content Marketing

It’s no longer enough to have a top-ranking website in Google if your web site is not converting traffic, your story is not consistent, and you are not creating lasting relationships with customers. Watershawl can help you to do all three with content marketing.

Social Media Management

We are excited to offer social media management to help your business organize and streamline their marketing efforts with a consistent message that is in-line with their mission, vision, and values. We believe so strongly about this product that we would be happy to take you out to lunch to show you how it works in a one-on-one session. Are you interested in learning more?

San Diego Century Bicycle Tour has contracted with Watershawl for social media management that will help reach Southern California Cycling enthusiasts for their 4th annual bicycle tour on May 22, 2010. San Diego Century Bicycle Tour 2010 is a group bike ride that offers Southern California Cyclists their choice of three different courses through the hills and the coast of North County San Diego. Riders from Southern California and Nevada have come for the past three years to make this one of Southern California’s best group bike rides of the year.

Some of the features that San Diego Century Bicycle Tour offers are GPS Course Routes, SAG Stops, Mobile Bike Support, Wll-marked Courses, Riders’ Gifts, Finish Line Party, Available Lunch options, Plenty of Parking and online photos of the event for bicycle riders after the ride. In 2010, San Diego Century Bicycle Tour will introduce the new Green Ride Program. Green efforts in 2010 include recycling, avoiding use of plastic containers, arranging for food and clothes to be donated to local organizations, and registering with local environmental organizations. To stay up to date on all the news and updates for San Diego Century, visit San Diego Century Bicycle Tour’s blog. Here you will find out more information about the 103, 66 and 37 mile bicycle tours on Saturday, May 22, 2010.

You can also follow San Diego Century on Facebook, Twitter and YouTube. Watershawl is proud to partner with San Diego Century Bicycle Tour to promote their group bike ride in 2010. If you would like to learn more about how we can help promote and grow your business, contact us today.

Currently there are many social websites that have created a platform for you to speak directly to and with your current and future customers.  There are also many tools that help manage this relationship, pushing the same content out to all platforms at once, or changing it slightly using built in rules.  There are no hard and fast rules for the Web 2.0 landscape because it is all still so new, but what we can do is look to those businesses who are having success in these new areas.

We measure success by the three methods, “know, trust, buy.”:

1. Brand awareness. (Does the customer know you?)
2. Brand favorableness. (Does the client trust you?)
3. Increased sales. (Does the client buy from you?)

Blasting your message out to one or as many social media sites as you can will help get your brand more noticed, and so achieve more awareness, but you also need to be genuine.  The best Internet marketers make sure to engage with the customer and not just try to sell them something at every turn.  The medium lends itself to this sort of engagement and turning down the opportunity to do so may break the trust, or the brand favorableness.  Once you have established both the know and the trust, then the customer feels free to buy from you, but there is value to both brand awareness and brand favorableness even if the one who you are impressing does not buy.  Once the goodwill is out there, the person you engaged with may refer you to someone else.  Like the butterfly flapping it’s wings, even the smallest twit on Twitter may lead to a hurricane sale on the other side of the world.

An Indianapolis dentist has begun using Twitter to reach out to his patients in a way that he has never done before.  “I didn’t even know what Twitter was until I started using it,” said the dentist.

Twitter is a micro-blogging service founded by some of the same people who made blogging accessible to millions through Blogspot. The catch is that each blog entry is limited to 140 characters.  Users can post from their cell phones, email, directly on the site, or through third-party applications or websites.

Our client now has 623 followers and is one the top-followed dentist in Indianapolis according to the Twitter directory, Wefollow.  A follower is someone who opts-in to hear what you write or “tweet” about.  We have seen traffic to their website coming from Twitter so we know it is working as a promotional tool.

How can we help you promote your business online or around Indiana?