Tag Archives: Lafayette

In-Motion Tumble and Cheer is a tumbling and cheerleading training company located in Tipton County. Their goal, according to their website, is to, “Provide the safest area possible for your child to learn the skills necessary to enjoy the great sports of tumbling and cheerleading.” It goes on to say that, “In Motion strives to raise your child’s self-esteem by teaching tumbling and cheerleading with enthusiasm in a fun, safe, positive, uplifting, and professional environment.” They have programs designed to promote children’s self-confidence, coordination, flexibility, physical strength, and balance with tumbling and cheerleading exercises. “With a combination of student dedication and our skilled staff, your child can become the very best gymnast or cheerleader that he/she can be,” says Britany Browning, In Motion Tumble and Cheer’s owner and teacher. You can join In Motion Tumble and Cheer by calling 765-675-3345 or visiting http://www.inmotiontc.com.

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1. Start with market research.

Find out who your customers and other interested parties are and what they want or need from you. Interview or create surveys – online or offline. Use the results of these interviews and surveys to help you evaluate your image as it stands today.

2. Analyze the results.

Identify the strengths and weaknesses (the two initials in a SWOT analysis) of your current image. Pinpoint what misconceptions or negative perceptions need to be corrected. Highlight those that made your brand or company shine in a positive light.

3. Create a strategy.

Start out brainstorming. Write down any and everything you could change including your company’s name, logo, product mix, or yes, even dropping some current customers in order to court others that better fit your company’s brand and image better.

4. Find expert help.

SCORE, a group of retired and working executives serving America’s small businesses and entrepreneurs, says “Image makeovers usually call for professionals who can help you devise and implement a new concept.” Watershawl can help with these services.

5. Hold yourself and others accountable.

How do you know how the rebranding of your business’ image is going if you don’t track it? Follow up to make sure the image makeover is working. Find out if sales are up? Are you now attracting the customers you wanted? If not, go back to a previous step until you’ve got the right mix for your business’ success.

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Vermillion Christian Church of Alexandria, Indiana has decided to makeover their website in order to serve their community of Vermillion better. Vermillion Christian Church is, “A place where Jesus Christ is LORD and where everyone knows your name.” We wish Vermillion Christian Church good things as they move forward with this web design and development project. Vermillion Christian Church believes, “Where the Bible speaks, we speak; where the Bible is silent, we are silent,” and their new website will reflect that.

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Nook Share is an idea for a coworking facility to be housed in central Indiana. Their motto is Work Together™. Watershawl helped design and build a website they could use to attract coworkers around Indiana to help volunteer or join the future facility. Watershawl designed the logo as well. “The asterisk symbolizes the various nooks in a room, with the center being shared by all,” said Watershawl’s lead designer. According to Wikipedia, “Coworking is an emerging trend for a new pattern for working.” Those who use coworking facilities are called coworkers who are, “Typically work-at-home professionals, independent contractors, people who travel or just work independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space.” If you would like more information about coworking in Indiana, check out http://www.nookshare.com or follow Nook Share on Twitter.

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1. Be consistent.

In all of your ad messages and styles including business cards, letterhead, envelopes, invoices, signs and banners, use a consistent branding image. This means using the same fonts, colors, taglines, or mottos. This means either using dots, parenthesis, or hyphens in between phone numbers, but not mixing them.

2. Use the vendor as a resource.

Newspapers, radio and TV stations, yellow pages, and full-service web design firms are all helpful in producing the advertising that you will be running with them, but be sure that they are listening to you. Often times your vision can get skewed through the lens of the other companies eye. Make sure what they produce matches your brand and identity.

3. Appreciate referrals, but don’t depend on them.

While traditional word-of-mouth referral advertising has been around a long time, it can fall short of being able to attract the number of customers needed to be successful in business. This is why it is imperative that you business have some other sort of supplementary advertisement, but remember – you are your own best promotional tool. If you don’t believe it, no one else will either.

4. Promote benefits rather than features.

A benefit can be defined as, “The emotional satisfaction your product or service provides, or a tangible performance characteristic.” Have you ever heard the expression, “Sell the hole, not the drill?” Make sure you are promoting the end-result, not what will get them there. In this way you are almost selling them their own success.

5. Know your competitors.

Sun Tzu, author of On the Art of War, wrote the now famous line, “Keep your friends close, but your enemies closer.” Your competitors may not exactly be your enemies, but knowing everything about them is just as important as knowing everything about your own business. One popular tool for this is Keyword Spy, which allows you to see what key words your competitors are using on their website.

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Watershawl helped a central Indiana client setup an e-commerce site to sell political merchandise. This site sells stickers, t-shirts, buttons, and other trinkets about political figures. Watershawl used the popular open-source software, ZenCart, to develop the site. This allowed us to not only save our client money while setting up his online shop, but to have the backing of a large community of supporters who are constantly updating and refining the software. In addition, this client chose one of our promotional packages which included a promotional blog. What can Watershawl do for you? If you need website design, development, or promotion, contact Watershawl by visiting our website or calling 317-572-7521.

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