Online Advertising

Internet Marketing

In today’s digital age there are many advertising choices from search engine optimization (SEO), to pay-per-click (PPC) advertising, to social media marketing. At Watershawl, we offer these three types of online advertising:

  • Search Engine Optimization – This is an online advertising service which requires making changes to your website to ensure that your company’s website ranks high in search engine results. More traffic means more chances of a sale.
  • Pay-Per-Click (PPC) Advertising - Advertise your business on Google, Bing, or Facebook using pay-per-click (PPC) advertising for highly-targeted ad placement exactly when your customers are searching for your product or service.
  • Social Media Marketing – An online form of word-of-mouth advertising where business communication is spread by users to other users, making communication appear more trusted, as opposed to the being directly from the business itself.

Search Engine Optimization

We offer ad design, implementation, and support services for advertising online at Google and Facebook, but we also do search engine optimization (SEO), which has to do with organically raising the search engine results for a given search entry or “keyword.” SEO takes longer to show results than PPC so the best strategy is to use PPC in the beginning of your advertising campaign to be on the first search engines results page while waiting for the SEO to kick in.

Pay-Per-Click (PPC) Advertising

Google, Microsoft, and Facebook all have their own versions of pay-per-click (PPC) advertising for search engines where a search entry, or keyword, is used to determine whether or not your ad will display.  This can be setup to only show by state or down to the community level.

Social Media Marketing

Social media sites like Twitter, Facebook, Youtube, and LinkedIn have billions of registered users – many of which are in your target market. The key is to create an engaging experience online that turns your customers into advocates for you. Engage with your customers and potential customers in an interactive online community.

For more information, contact us or call 317-572-7521.