What is a water shawl?

At Watershawl, we often get asked, “What does your name mean?” It could mean ‘a water-filled shawl you wear around your head’ or it might not mean anything at all. It actually started as an Internet ‘handle’ or username for Erich Stauffer that he named after his stay at “Waters Hall” at Kentucky Christian University. But people never really seemed to like that truth of that answer so we set out to create a new story for the name and this is what we discovered.

The water shawl that surrounds us all

If you define a water shawl as a ‘water-filled shawl that you wear around your head’ then some poetic license could be taken to both move that “shawl” inside our body and outside of our earth. There are actually two water ‘shawls’ that surround each and every one of us. There is the fluid that surrounds our brains that protects us from shogs and there is the water that surrounds the earth that provides us with rain (why do they hate you?).

How the logo portrays a water shawl

The blue ring symbolizes the water surrounding the inside of the circle where your mind might see a head, face, or the earth. The bottom section is cut to represent the slope of a persons shoulders and sometimes looks like a a person smiling, which we liked. We like to think of our clients being inside that circle and being happy with us.

Some design trouble we ran into and how we overcame it

We liked that we were able to keep the colors consistent with the web site theme, but we ran into trouble with the choice of color for the bottom part of the ring. It was originally white, but when placed on a white background, it didn’t have the effect we wanted. We experimented with adding an outline, but settled on changing the bottom color to gray when on a light background and back to white when on a dark background. We think this works well, but look forward to your feedback.

“Excellent!” – Dan Hoffman on 12/20/2011

We helped Dan convert his high-end remote controlled boat site from static, HTML web pages to a dynamic content management system (CMS) running WordPress. Instead of having to pay to make changes on over 40 different files, he can save money by only paying to change one file. That’s the power of WordPress and PHP includes.

Bonzi Sports uses the blog functionality of WordPress to create and promote specials on remote controlled boats in his Marina. Before, this process was very manual, but now he can add, remove, and promote sale items independently because each post is modular and contains it’s own web address.

We would like to thank you for your patronage over the past year and look forward to 2012 together.

Here is a list of our top posts from 2011 according to Google Analytics:

• Visualize WordPress Categories by Post Count
• Online Local Directory Bookmarks
• Backlink Bookmarks
• Tablet PCs Effect on Business
• Our Mission
• Sales Insight from Google Analytics Service Providers
• Indianapolis Web Design
• Business Analyst Glossary of Terms
• iPhone App Builders

Convert Your Existing Web Site into a Blog

Watershawl is an Indianapolis-based SEO web design company specializing in converting static HTML web sites into dynamic, easily editable web sites with blogging functionality using WordPress – a powerful blogging platform that can be used as a CMS.

You don’t have to lose the design you’ve already paid for. We can convert your site without changing the look. We’re not right for everybody, but for the clients we are, we do exceptional work.

SEO Web Design Ensures High Search Ranking

One of the easiest and most effective ways to drive traffic to your site is with content marketing via business blogging. No matter how your web site is setup now, we can add a blog and train you how to use it to effectively market your business.

From the initial keyword and competitor analysis to the search engine optimization to the inbound marketing campaign, your website will be optimized to receive the traffic it deserves.

“For those who seek the wisdom and healing of ancient medicine in a modern era, Angelica Kokkalis offers that and more: the meeting and melding of East and West in a singular, compassionate individual,” Dr. Angelica Kokkalis is your Indianapolis acupuncture therapist. You can learn more on her website or by calling 765-497-0817.

Carmel carpet cleaners, Dirt Robber, contacted us about getting a LivingSocial coupon out to the greater Indianapolis area and we delivered.  We believe email marketing like LivingSocial is great for business and for customers of your business.  It’s what we like to call a ‘win-win’.  We wish Rob and his carpet cleaning business great success with this weekend’s coupon promotion, and we with you all a very merry Christmas and a happy new year!