Category Archives: Client News

You may or may not have noticed that we updated our logo recently. This is partly because Watershawl has never had a logo other than the name itself or the first letter of the name, which was done with both Telablue and Watershawl. But the primary reason for changing the logo was in order to define what a water shawl is.

What is a water shawl?

At Watershawl, we often get asked, “What does your name mean?” It could mean ‘a water-filled shawl you wear around your head’ or it might not mean anything at all. It actually started as an Internet ‘handle’ or username for Erich Stauffer that he named after his stay at “Waters Hall” at Kentucky Christian University. But people never really seemed to like that truth of that answer so we set out to create a new story for the name and this is what we discovered.

The water shawl that surrounds us all

If you define a water shawl as a ‘water-filled shawl that you wear around your head’ then some poetic license could be taken to both move that “shawl” inside our body and outside of our earth. There are actually two water ‘shawls’ that surround each and every one of us. There is the fluid that surrounds our brains that protects us from shogs and there is the water that surrounds the earth that provides us with rain (why do they hate you?).

How the logo portrays a water shawl

The blue ring symbolizes the water surrounding the inside of the circle where your mind might see a head, face, or the earth. The bottom section is cut to represent the slope of a persons shoulders and sometimes looks like a a person smiling, which we liked. We like to think of our clients being inside that circle and being happy with us.

Some design trouble we ran into and how we overcame it

We liked that we were able to keep the colors consistent with the web site theme, but we ran into trouble with the choice of color for the bottom part of the ring. It was originally white, but when placed on a white background, it didn’t have the effect we wanted. We experimented with adding an outline, but settled on changing the bottom color to gray when on a light background and back to white when on a dark background. We think this works well, but look forward to your feedback.

“Excellent!” – Dan Hoffman on 12/20/2011

We helped Dan convert his high-end remote controlled boat site from static, HTML web pages to a dynamic content management system (CMS) running WordPress. Instead of having to pay to make changes on over 40 different files, he can save money by only paying to change one file. That’s the power of WordPress and PHP includes.

Bonzi Sports uses the blog functionality of WordPress to create and promote specials on remote controlled boats in his Marina. Before, this process was very manual, but now he can add, remove, and promote sale items independently because each post is modular and contains it’s own web address.

Merry Christmas and a Happy New Year from Watershawl Web Design and SEO

We would like to thank you for your patronage over the past year and look forward to 2012 together.

Here is a list of our top posts from 2011 according to Google Analytics:

• Visualize WordPress Categories by Post Count
• Online Local Directory Bookmarks
• Backlink Bookmarks
• Tablet PCs Effect on Business
• Our Mission
• Sales Insight from Google Analytics Service Providers
• Indianapolis Web Design
• Business Analyst Glossary of Terms
• iPhone App Builders

Convert Your Existing Web Site into a Blog

Watershawl is an Indianapolis-based SEO web design company specializing in converting static HTML web sites into dynamic, easily editable web sites with blogging functionality using WordPress – a powerful blogging platform that can be used as a CMS.

You don’t have to lose the design you’ve already paid for. We can convert your site without changing the look. We’re not right for everybody, but for the clients we are, we do exceptional work.

SEO Web Design Ensures High Search Ranking

One of the easiest and most effective ways to drive traffic to your site is with content marketing via business blogging. No matter how your web site is setup now, we can add a blog and train you how to use it to effectively market your business.

From the initial keyword and competitor analysis to the search engine optimization to the inbound marketing campaign, your website will be optimized to receive the traffic it deserves.

One of our latest clients, Dr. Angelica Kokkalis, offers acupuncture in Indianapolis to those seeking alternative medicine from someone with a traditional medical background. Kokkalis, who is originally from Greece, has studied in both the United States and China learning both traditional western medicine and traditional Chinese medicine (TCM). Although she is well known for acupuncture in Indianapolis, Zionsville, and Lafayette, she also does analgesia, cupping, herb therapy, moxibustion therapy, quigong, and tongue diagnosis. According to Chinese Medicine, the tongue can offer great clues about the whole body. That’s part of what makes Dr. Kokkalis so helpful to her patients – she reviews the whole body, not just the symptoms – for a more holistic healing process.

“For those who seek the wisdom and healing of ancient medicine in a modern era, Angelica Kokkalis offers that and more: the meeting and melding of East and West in a singular, compassionate individual,” Dr. Angelica Kokkalis is your Indianapolis acupuncture therapist. You can learn more on her website or by calling 765-497-0817.

If you’re visiting due to the success of Dirt Robber’s LivingSocial promotion this Christmas weekend, welcome. Watershawl Marketing is Indianapolis’ premier marketing firm specializing in helping businesses build their online presence.  Indianapolis web designers, Watershawl, bring clients a well balanced, business-focused, marketing campaign for the 21st century.

Carmel carpet cleaners, Dirt Robber, contacted us about getting a LivingSocial coupon out to the greater Indianapolis area and we delivered.  We believe email marketing like LivingSocial is great for business and for customers of your business.  It’s what we like to call a ‘win-win’.  We wish Rob and his carpet cleaning business great success with this weekend’s coupon promotion, and we with you all a very merry Christmas and a happy new year!

Watershawl, Inc., our parent company, released their annual Christmas letter for 2010.  It talks about how Watershawl is the new marketing brand which is what powers your web presence, boosts your rankings, and drives traffic offering SEO, social network media management, and  advertising assistance for those who want to advertise online, offline, or both. We would like to join Watershawl in thanking you for your patronage over the past year and look forward to 2011 together.  Merry Christmas and a Happy New Year.

Environmental Management and Development, Inc., or EMD Consultants, is a Lynn, Indiana based water consultant and backflow prevention device specialist. They help manage the growing demands from federal, state, and local requirements for water management and cross connections. Watershawl designed and created a website for EMD Consultants so that they could better serve their current and future customers in Indiana, Ohio, and Michigan. Watershawl even created a separate domain for the backflow prevention and cross connection controls at http://www.midwestbackflow.com and at http://www.indianabackflow.biz. “Indiana Backflow” was EMD Consultants primary keyword and as of May 16, 2009, EMD Consultants ranks #4 and #5 on Google for those keywords. If you would like similar success promoting your business, please contact Watershawl.

Vermillion Christian Church of Alexandria, Indiana has decided to update their website in order to serve their community better. We wish Vermillion Christian Church the best as they move forward with this project. Vermillion Christian Church believes, “Where the Bible speaks, we speak; where the Bible is silent, we are silent.”